Not the king


… a lot more fun to be with.


The handsome cheeky one

Genuine and royal with class.


Lives in townenjoys outdoors.

A busy, stylish and envious life.


Having something no one has.



PRINS – Amsterdam


Unique styling and on trend designs make sure you are ready to hit the streets. Show your style and wrist wear game on Instagram by tagging your post with #SoPrins


Home of the PRINS. Its liberal culture, vibrant city life and rich history are the inspiration for the designs of the brand. The famous canals of Amsterdam were created in 1613, the main inspiration for the silver jewels of PRINS. Amsterdam.


You can try your PRINS. at home and decide within 30 days if you'd like keep the item or not. Delivery is free on orders over 50 euro and your order is usually shipped the same or next day.